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公平交易 (3/3) - 英语听力
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[00:00.00]Our point is really about priorities
[00:03.95]Increasing flows of trade will help wealth
[00:07.07]but that does not necessarily guarantee
[00:09.53]that this wealth goes down to the people
[00:11.41]who need it most
[00:12.86]That requires a little bit more management
[00:16.29]Fairtrade has practical experience on the ground in how you can combine the best of both
[00:19.30]how you can get people to operate effectively and competitively
[00:25.79]while trading in a way the producers can earn a decent living and improve their lives
[00:31.10]In the long run, if they do improve their lives
[00:33.52]they too will become consumers and purchasers
[00:37.68]So is this the message you give businesses to make them change to Fairtrade products?
[00:43.43]It's in the interest of any business to take the message on board
[00:46.28]not only to improve their public image, but also as a recruiting tool for the future
[00:53.25] The younger generation is well-informed and wants to be part of the solution
[00:57.46]Companies find that having a social conscience has a positive effect on recruiting and retaining good staff
[01:05.15]Staff get excited about persuading consumers to buy products
[01:09.17]that make a difference to people's lives
[01:11.85]It sounds like that's what motivates you, too.
[01:14.91]For my part, yes
[01:16.55]meeting the producers and seeing what a difference Fairtrade can make to their lives
[01:20.95]is really quite inspiring.
[00:03.95]Increasing flows of trade will help wealth
[00:07.07]but that does not necessarily guarantee
[00:09.53]that this wealth goes down to the people
[00:11.41]who need it most
[00:12.86]That requires a little bit more management
[00:16.29]Fairtrade has practical experience on the ground in how you can combine the best of both
[00:19.30]how you can get people to operate effectively and competitively
[00:25.79]while trading in a way the producers can earn a decent living and improve their lives
[00:31.10]In the long run, if they do improve their lives
[00:33.52]they too will become consumers and purchasers
[00:37.68]So is this the message you give businesses to make them change to Fairtrade products?
[00:43.43]It's in the interest of any business to take the message on board
[00:46.28]not only to improve their public image, but also as a recruiting tool for the future
[00:53.25] The younger generation is well-informed and wants to be part of the solution
[00:57.46]Companies find that having a social conscience has a positive effect on recruiting and retaining good staff
[01:05.15]Staff get excited about persuading consumers to buy products
[01:09.17]that make a difference to people's lives
[01:11.85]It sounds like that's what motivates you, too.
[01:14.91]For my part, yes
[01:16.55]meeting the producers and seeing what a difference Fairtrade can make to their lives
[01:20.95]is really quite inspiring.
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